Buffalo's Best-Kept Secret: O'Connell's Clothing Store | WKBW 7 News (2026)

Imagine a small, family-owned clothing store in Buffalo, New York, quietly serving its community for 65 years, suddenly finding itself in the national spotlight. That’s exactly what happened to O’Connell’s, a beloved local gem, after being named one of The New York Times’ 50 Best Clothing Stores in America. But here’s where it gets even more fascinating: this isn’t just any store—it’s a piece of Buffalo’s history, founded by three Buffalo Bills players in 1959. Talk about a story that blends sports, fashion, and legacy!

Located on Main Street in Buffalo’s University District, O’Connell’s has been a go-to destination for high-quality, timeless clothing, shoes, and accessories since its inception. The store’s focus on classic pieces that defy trends has earned it a loyal following—and now, national recognition. ‘Hugely surprised,’ admitted John Huber, president of O’Connell’s. ‘We’re a small business in Buffalo. Who would have expected this?’ Yet, here they are, celebrated for their enduring style and commitment to quality.

But here’s where it gets controversial: In an era dominated by fast fashion and online retail giants, does a store like O’Connell’s stand a chance? Or is its success a testament to a growing desire for authenticity and longevity in fashion? The New York Times certainly thinks so, praising the store as ‘distinctive and inspirational.’

O’Connell’s roots run deep in Buffalo’s history. Founded by Tommy O’Connell, Richie Lucas, and Don Chelf, the store was later sold to Bernie Huber, whose family still owns it today. John, his brother Ethan, and their father Bernie continue the tradition, curating a collection that Huber describes as ‘the very best you can find.’ From tailored suits to leather shoes, every piece is handpicked to ensure it stands the test of time. ‘Our clothing is as correct today as it was 10 years ago—and will be 10 years from now,’ Huber explained.

Since the Times’ article, O’Connell’s has seen a surge in both in-store and online orders, proving that quality and heritage still resonate with shoppers. And this is the part most people miss: It’s not just about the clothes; it’s about the story behind them. O’Connell’s isn’t just selling fashion—it’s selling a piece of Buffalo’s soul.

Looking ahead, the Huber family plans to stick to what’s worked for over six decades: timeless style, exceptional quality, and a personal touch. ‘Hopefully, we’ll carry it on for at least another generation, if not more,’ Huber said. For those curious about what makes O’Connell’s special, Huber invites you to stop by for a tour—a chance to experience the store’s magic firsthand.

Now, here’s a thought-provoking question for you: In a world obsessed with trends, do you think stores like O’Connell’s represent the future of fashion, or are they a nostalgic nod to the past? Let us know in the comments—we’d love to hear your take!

Buffalo's Best-Kept Secret: O'Connell's Clothing Store | WKBW 7 News (2026)
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