Colin Cowherd: 'Notre Dame came crawling back' to discussions with USC (2026)

It seems the storied rivalry between Notre Dame and USC might be rekindling, and frankly, it feels like a bit of a dramatic reunion. From my perspective, the whispers of these two giants talking again are less about mutual desire and more about a desperate plea from South Bend. Colin Cowherd, never one to mince words, put it bluntly: Notre Dame has come "crawling back." And honestly, I can see why he'd say that.

The Shifting Power Dynamic

What makes this particularly fascinating is the seismic shift in college football's landscape. We're witnessing the formation of super conferences, with the Big Ten and SEC gobbling up talent and resources. This isn't just about a few more teams; it's about a fundamental reordering of power. In my opinion, this move by the Big Ten and SEC, fueled by Name, Image, and Likeness (NIL) deals, has left independent programs like Notre Dame in a precarious position. Suddenly, even programs that were once considered also-rans are now flush with cash and competitive edge, making it harder for anyone to find a willing dance partner. This is why, I believe, Notre Dame is suddenly so keen on reviving a series that, for a time, they seemed content to let fade.

USC's Unassailable Leverage

Now, let's talk about USC. They are in an enviable position, firmly planted in the Big Ten, a conference that boasts the last three national champions. From my viewpoint, USC has all the leverage here. They don't need another marquee matchup in the chilly autumn months when they're already navigating a brutal conference schedule. Their financial resources are booming, and their brand is strong. What this suggests to me is that any agreement to resume the rivalry will be on USC's terms, likely with the game moved to an earlier, more favorable spot on the calendar. It's a testament to how much the game has changed when a program like USC can dictate terms to a historic powerhouse like Notre Dame.

The Nostalgia Factor vs. Modern Realities

Of course, the historical significance of the Notre Dame-USC rivalry is undeniable. They've played 96 times since 1926, a testament to a rich tradition. But tradition, in today's college football, often takes a backseat to strategic advantage and financial gain. What many people don't realize is that while fans might yearn for the glory days, athletic departments are making decisions based on a much more complex calculus. If Notre Dame is indeed "crawling back," it's a clear signal that the independent path, while once prestigious, is becoming increasingly challenging in this new era of super conferences and NIL-fueled competition. This isn't just about a football game; it's a microcosm of the existential questions facing college athletics.

A Glimpse into the Future?

If this rivalry does indeed return, and reports suggest it could be as early as 2030, it will be fascinating to observe how it plays out. Will it be a triumphant return for a beloved tradition, or a concession born out of necessity? Personally, I think it's a bit of both. It highlights the enduring appeal of historic matchups, but also the stark reality of the power dynamics at play. This situation raises a deeper question: how many other "traditional" games will be renegotiated or abandoned as the college football landscape continues to evolve? The answer, I suspect, is many. It's a brave new world out there, and even the most storied rivalries have to adapt or risk becoming relics of a bygone era.

Colin Cowherd: 'Notre Dame came crawling back' to discussions with USC (2026)
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